Ian S. Blakey
COPYWRITER
Writing Samples
LIGHT'S, CAMERAS, THE FUTURE
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This SONY ad aims at retrieving the old film adage "Lights, Camera, Action" and converting it into a future-perfect statement. SONY has always arrived at the cutting edge of technology, especially in the avenues of film, photography and videography. This ad re-establishes SONY's commitment to quality, market dominance and perpetual consumer engagement. SONY makes the statement that its presence is solidified for the imminent and distant future as an industry leader.
LIGHTS, CAMERAS.....THE FUTURE: SONY

AMTRAK:
SIMPLY "TRAIN-QULITY".
"LIGHTS",
"CAMERAS",
THE FUTURE
"Everybody walks past a thousand story ideas every day. The good writers are the ones who see five or six of them. Most people don’t see any."
- Orson Scott
Simply
"Train-Quility"
AMTRAK: SIMPLY "TRAIN-QUILITY"
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In this ad the serenity and scenic beauty of a cross-country train ride provides an added sales pitch to an existing leader of the railroad industry. The "train-quility" word conjunction builds upon the aforementioned benefits that all train riders covet and look forward to throughout their personal travels. This ad rejuvenates one of the eldest American traditions of travel.
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ANIMAL PLANET: WHERE NATURE TALKS, AND PEOPLE LISTEN.
"WHERE NATURE TALKS, AND PEOPLE LISTEN"
Animal lovers know it all too well. To place on hold what we think we know about wildlife and actually listen and observe its many wonders is a daunting task for the all-too important human egoist. Here, Animal Planet makes the claim, that nature is the sustaining factor of us all not human logic and/or rationale. Who gave a bear its name? A human who probably thought the animal had no say in the matter. On Animal Planet, we sit at our desks while NATURE instructs us and improves our ecological academia.
ELIMINATE IT
ELIMINATE IT: THE DEALTH PENALTY
I've always agreed with the late Dr. King that the social ends we seek must be accomplished by similar means. Not only must the result be peace but the avenue of accomplishing it must remain peaceful. Violence betrays that belief. In addition, there are multiple inmates on death row who, in actuality, may be innocent. Wrongful incarceration is a grave error alone and is plentiful in the U.S. Justice system. Killing an innocent person is more disastrous.
Where Nature Talks
and People Listen
(All written original content)ie. Copyright © 2019, Ian S. Blakey, freelance copywriter. All rights reserved. Ads for academic/promotional use only.
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NO ONE SHOULD
GET AWAY WITH
MURDER
NOT EVEN
THE GOVERNMENT
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ELIMINATE IT
2020 SUMMER OLYMPICS
"When the Torch Lights the Globe"
Sports lovers the world over are waiting anxiously for the Summer Olympics of 2020. We will witness the best athletes on Earth competing at the highest level. This ad aims at preserving the rich, historical tradition of the games rooted in Mount Olympia. Though the past has also displayed to us some of the worst of human fiber( Hitler, the kidnappers of Israeli athletes, etc.), It has also produced some of the greatest athletes and sensational records.
SUMMER OLYMPIC GAMES
2020
When the Torch
Lights the Globe
COME SEE WHAT THE FUSS IS ALL ABOUT!!!
HAROLD'S CHICKEN:
"COME SEE WHAT THE FUSS
IS ALL ABOUT"
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"COME SEE WHAT THE FUSS IS ALL ABOUT"
This is a statement which needs to be delivered to
all my out of town relatives/friends who've been
hearing about this famous Chicago fried chicken,
yet have never tried it. There always seems to be a
non-believer or doubter in the group. This ad echoes
again that Chicago lays claim to the best food. "Come
See What The Fuss is All About!!!"
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FACEBOOK: "CONNECTING THE WORLD, ONE ADD AT A TIME"
"CONNECTING THE WORLD, ONE ADD AT A TIME."
Facebook stands unmatched in comparison to many other social media options. Its longevity is regal and there is no better way to stay connected to family, friends and associates. It also enables us to familiarize ourselves cross-culturally, thus, the added, "Connecting The World, One Add At A Time" applies to this effort.
“Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.”
— Franz Kafka
Connecting The World
One Add At A Time
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